top of page
MOOD
THE PROBLEM
Mood was experiencing content fatigue and their UGC content had a short shelf life. When attempting to scale, the low-quality video content could not sustain the increase and would not translate into equal ROAS.
Mood asked us to provide quality content to differentiate as a leader in the space, grow at scale, and maintain positive ROAS.
CLIENT BRIEF
MAKING THE GRADE
With Group Project, Mood is the fastest-growing federally legal cannabis company.
Mood increased ad spend by 40% while maintaining positive ROAS and dropping CAC by over 20%.
Mood campaigns were nominated for two 2024 Webby Awards for Best Writing and Best Video Campaign.
Solution
bottom of page