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WHAT WE DID
We crafted high-quality, standout content that helped Mood break away from the crowd. Our strategy focused on scaling growth while keeping the all-important ROAS positive, making sure every dollar spent delivered results.
WHY IT ROCKS
This wasn’t just any campaign—it propelled Mood to the top of the cannabis space, positioning them as a leader. With our creative approach and sharp targeting, we didn’t just get the numbers moving in the right direction; we accelerated them.
BOOM! NAILED IT.
"Thanks to Group Project, Mood is now the fastest-growing federally legal cannabis company. They boosted ad spend by 40%, dropped CAC by over 20%, and maintained positive ROAS. Oh, and did we mention? Our campaigns snagged nominations for two 2024 Webby Awards—Best Writing and Best Video Campaign. Not too shabby, right?"
See It in Action
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